Built to work with your existing systems
Led by a team with senior communications experience at NIH · Sanofi · AstraZeneca · Roche · Columbia Business School
You Don't Have a Lead Problem. You Have a Conversion Problem.
Clients now research Reddit, Instagram, YouTube, and ChatGPT before they call. If you're not showing up strong, those clients are gone before you knew they existed.
Slow Response, Lost Clients
Respond to a lead within 5 minutes and you're 100x more likely to reach them than if you waited 30. You're also 21x more likely to book them. Every minute of silence is revenue walking out your door.
Weak Trust Signals Online
Prospects Google you before deciding. Stale reviews, missing provider photos, and no "what to expect" content will always lose to better competitors or better presented ones.
Booking Friction Kills Momentum
Between "I'm interested" and "I'm booked" lives your biggest revenue leak. Every extra click, form, or callback costs you clients. Top performers eliminate those gaps.
The GBH Growth System: Five Pillars That Fix the Funnel
We don't start with ads. We start with diagnosis. Then, our structured framework identifies your #1 constraint and fixes it before scaling spend.
Services Built for Healthcare Operators — Not Generic Businesses
Growth Scorecard and Funnel Diagnosis
Who it's for: Owners who want clarity before committing budget.
Your #1 growth constraint and 7 fixes ranked by impact. Covers booking path, speed-to-lead, trust signals, messaging, KPIs.
Delivery: 48–72 hours.
Request Your Scorecard→Speed-to-Lead System Upgrade
Who it's for: Teams missing calls or losing leads after hours.
AI receptionist, SMS triage, booking integration, escalation rules, real-time dashboard. Response time: minutes, not hours.
Live in 2–4 weeks.
Book a Strategy Call→Trust and Validation Engine
Who it's for: Practices losing prospects after "the Google lookup."
Optimized Business profile, automated review capture, proof library, provider visibility pages, "what to expect" content.
Delivery: 2–6 weeks, ongoing optional.
Request Your Scorecard→Turbocharge Your Growth Engine
Who it's for: Teams ready to scale once conversion fundamentals are solid.
Analysis includes Meta and Google, show and close rates, landing page KPIs, call tracking, and funnel optimization.
First campaign live in 2–3 weeks.
Book a Strategy Call→Retention and Reactivation
Who it's for: Operators with strong acquisition but weak rebooking.
Treatment-timeline automation, lapsed client win-back, lifetime value modeling, the most overlooked revenue levers.
Delivery: 2–4 weeks.
Book a Strategy Call→Specialized for Your Type of Practice
Predictable Patient Flow Without Racing to the Bottom on Price
The real issue isn't traffic — it's what happens after someone finds you. GBH builds the conversion and retention systems that let you grow without discounting.
- Respond to every inquiry in under 5 minutes — including after hours
- Build a 5-star review presence that sells for you
- Reactivate lapsed clients with treatment-timeline automation
- Track every dollar to actual booked appointments
We Show Our Work
GBH is a new agency built on decades of healthcare marketing leadership. Here's how we demonstrate our thinking.
Sample Growth Scorecard
Every engagement starts here. Your top constraint identified with 7 fixes ranked by impact.
KPI Dashboard Preview
We track metrics that move revenue — not vanity numbers.
GBH Growth System
Diagnose first · Scale second
GBH Growth System Framework
Fixing conversion before scaling spend. That's profitable growth.
Integrations
Tool Ecosystem
Integrates with the platforms you already use.
Get a 1-Page Growth Scorecard for Your Practice
Your #1 constraint identified. 7 fixes ranked by impact. Actionable whether you use your own team or want implementation help.
- Top growth constraint identified
- 7 fixes ranked by impact
- Location-specific notes (multi-location practices)
- Implementation roadmap: what to do first
Scorecard delivered within 48–72 hours.
Healthcare Expertise Meets Modern Growth Systems
Global Blue Health was founded by Lester Basilio, a healthcare marketing communications executive with 20+ years building visibility, trust, and engagement for the world's most respected healthcare institutions — now applied to growth systems for healthcare operators.
Columbia Business School (Digital Marketing)
Temple University (B.A. Communications/Marketing)
PRSA Board of Directors, New York
The same strategic discipline that launched breakthrough therapies and built global health initiatives now powers AI-driven growth systems for practices ready to scale with precision.